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Crowd Science

Publishing Audience Measurement Analytics

Published 04/07/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Crowd Science is a demographic service which can be used to find out what users to a website really think. It works by generating and analyzing information which is based upon demographic surveys which are randomly given to visitors to sites. It’s easy to embed surveys into the site, and you simply need to copy a line of code and paste it into your site. These questions will then be presented randomly to users. Crowd Science has been designed to find out exactly what users to a site think about it, it has the intention of helping website owners to maximize their revenue, and also increase the numbers of visitors that visit the site. The site can be seen in a similar light as Google Analytics, however it focuses much more on opinions than just looking at clicks. The site also features technology to make sure that everyone is only allowed to enter the survey once; it does this by comparing IP addresses. Surveys are not obtrusive and do not affect the experience that many people have on the site. The best feature offered by the Crowd Science system is that it analyses and presents the information in a really easy to understand format. It can be studied by looking at income, sex and age which will give site owners a really valuable tool in discovering what matters most to their visitors. There are a number of competing sites including Net Ratings and Vizu, these are big names and are already established in the field.

Crowd Science screenshot
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What is the history and popularity of the app?

Crowd Science was founded in December 2007 and has received $2 Million in funding from Granite Ventures.

What are the differences to other apps?

This is basically a site that collects information from your visitors and then puts it all in a format that you can easily understand. There are quite a few similar sites, one big difference however is that this one does not offer any rewards for answering questions. This means that people do not have any real incentive for wanting to answer the questions which could leave the responses lacking. In order for the information to be of any benefit to the site it’s important that it’s a fair representation of the sample, and is also unbiased.

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How does the web app look and feel to use?

The application is really easy to use; once you are registered and signed into your account for the first time you are walked through the process of adding your first site. You need to fill out the form with lots of information, including the name, address and type of site that you are adding. You can also set up where you would like to ask your visitors the questions. It’s worth noting however that all sites must be unique, you cannot add the same site twice. You will then be walked through the code that you need to put in your site to get the questions to appear. The whole process is very easy, and you shouldn’t have a problem even if you don’t know anything about designing websites.

How does the registration process work?

Signing up for an account at Crowd Science is very easy; if you have an OpenID then you can use that to sign in instead of having to create a new account. To create an account you need to enter your email address, you will then be sent an email that you must click a link in to continue registering your account. Once you have clicked the link you will need to enter lots of information.

What does it cost to use the application?

Crowd Science includes a basic package for free; however you will have to pay for more advanced features. They do not have a price list as such; instead the price will be calculated for your own site. The free account only allows you to create one user account, however with paid accounts it’s possible to create up to an unlimited number of users if you choose the custom plan. Paid subscriptions also feature more advanced features such as the ability to create custom questions, and filter results.

Who would you recommend the application to?

Crowd Science is pretty useful at finding out what your visitors really think about your site, however whether or not it will be of any use to you will depend on how many people answer your questions. If everyone clicks the opt out link then you’re never going to learn anything about them. This is one of the biggest pitfalls with the application.

  • Create questionnaires
  • Questionnaires are randomly sent to your visitors
  • Results are analyzed and can be studied in detail
  • Paid account offer more advanced features such as filtering and creating customized questions.

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